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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/da6534f8-7623-4eb6-b136-172e59885cab/Unknown-1.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Logo of Data &amp; Marketing Association with the initials DMA and the full name underneath.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/fc2c96c6-2145-4ff1-aa46-7d3cb967c3c1/Screenshot+2026-02-06+at+18.10.13.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>A black background with white text reading "The Future of Engineering" and a paragraph about National Engineering Day 2025, futurist Tracey Follows, and societal and technological trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/39d1c3a3-b3b3-4961-82be-8012650e6694/Unknown.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>AB InBev logo in red and black text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/44841051-bcc2-4762-80cc-463c9072a4b8/Unknown-6+copy+2.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Red background with white text reading "BAE SYSTEMS"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1d4f559d-7368-441c-ac7e-c1bb2e59bd7c/Unknown+copy+2.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Logo of IP Group with the tagline 'visionary ventures'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/e89b7823-b2d8-44ec-997d-c87ed66ea17c/Unknown.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>A red square logo with a large white letter 'E' in the center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/b0adf022-6b29-4338-9d11-afd5daca8602/Unknown-7.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Logo of DLA Piper with a stylized 'D' and 'P'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1771028988664-UYAX8VM9CCMQB4XWH6MK/Unknown-1.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>EFMD Global logo with blue background and white text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/e0300d69-c12b-42bb-a390-ef5575d952ad/Unknown-6.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Logo of Disruptive Innovators Network with blue and purple graphic elements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/b1b5cfd5-d4bf-43d1-a30a-0964d046b266/Digital+Future+Snacks+Poster+unnamed-1.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>A futuristic infographic titled 'FutureSnacks from Futuremade' displays trends for 2025, with footer crediting futuremade.group. The infographic includes five rows of purple and blue cards, each depicting a predicted future trend such as 'Shamocracy,' 'Crisis of Care,' 'Illusions of Security,' 'Artificial Identity,' 'Citizen Zero,' and 'Un-Sustainability,' among others, describing various societal, technological, and cultural shifts.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/3e121c0f-d0e1-4432-b87e-c2589958150b/images.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Aviva logo with yellow background, blue and green graphic, and blue text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/a52c86f6-465b-4c45-ac6a-d176047d6a34/Unknown-2+copy+3.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Maple logo with white text on a red background</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/90b3be30-0d0e-4a75-94dc-f11337b1fbe1/Unknown-2+copy+2.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>FT logo in black on a beige background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1247aefa-8f88-4409-a003-c85a1b77fe94/Unknown-1+copy.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Carlisle Support Services logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/b5fa2b65-2b01-4f9a-9147-53944d74a438/Unknown-3.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>A circular logo with a gradient rainbow color, featuring a check mark and a stylized person icon in the center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/01d3d9ca-4125-49fe-8684-8e911e21a2a1/Unknown+copy+3.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Virgin Unite logo with a red heart and white text</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/ad3465d0-46f0-4297-b16d-e33f8109c70a/Unknown-1+copy.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Black and white logo with stylized letters 'A' and 'F' intertwined.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/f95aa4d9-d989-44e1-8ba3-002791c5d2df/Tracey-AI-web.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Event poster featuring a photo of Tracey Follows and details for a keynote titled "The Age of AI: Artificial Identity," scheduled for Thursday, June 27th, from 12:30 to 2:00 pm at FootAnstey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/29824faa-209c-4521-ab53-90bf081af944/Screenshot+2026-02-05+at+00.22.26.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Blue dots arranged in a T shape with the word 'Telefónica' beneath.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1e0899fa-6a84-4f29-9ced-5d4d4c1fdfc3/Unknown.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>PMI logo with an orange arrow design on a teal background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/3a7b647c-657a-4d7c-9047-4f8a86d16fd2/Unknown-3+copy+4.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Logo with the letters 'WPP' in a dotted pattern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/9b7e3ad1-c476-49c6-a073-731d07a7b605/Screenshot+2026-02-05+at+00.07.14.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Cover of a book titled 'Freuds' with a black background and white text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/350ca827-3a00-429c-9636-aa740b3a06d9/Unknown-5+copy+3.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>YMCA logo with the words 'the YMCA' and a stylized 'Y' symbol.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/d03e8e4e-e10e-4d06-9687-c81b7933f421/Unknown.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Purple background with a lowercase white 'p' and a yellow dot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/c8115e34-332e-441a-8ffc-4647f31c30f2/images.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Black background with white concentric pentagon shapes creating a hypnotic optical illusion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/ea9ce80f-078d-476f-a2f5-112ec6c25341/Screenshot+2026-02-06+at+20.09.17.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>A digital blue illustration of stairs leading up to an open door, symbolizing a gateway to the metaverse, with the text "Gen Z &amp; The Future of Learning in The Metaverse" beside it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/3469d89b-30fc-4560-850c-e8f97ec2263a/Unknown-5.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Diageo logo in black text on a white background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/7fbdc0dc-b02d-478b-9387-0dd7c5510b6a/images+copy.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Virgin UP Start logo with the Virgin brand and bold text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1767739866950-R1AHYV6E77TAIXKIMACW/Screenshot%2B2025-01-01%2Bat%2B22.20.24.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>BBC News logo with white text on a red background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/33ef2ad0-4dd6-4250-b12a-6a2ce54c8212/Screenshot+2026-02-06+at+19.06.21.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Illustration of diverse people discussing AI careers against a purple background with icons representing various industries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/8d2774ab-5f42-4c1f-9ee8-1c71e5279fdd/Unknown-3+copy+3.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Stylized letter 'M' with a teal upper half and a navy lower half.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/f6ea48d8-b536-41c4-8541-c77f35f01a1b/Unknown-5+copy+2.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Snapchat logo with yellow background and white ghost icon in the center</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/97c4cfc3-eed2-4769-b2a7-5b62f0ac5dbd/Unknown-1.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>The word 'WIRED' spelled out with each letter inside a black square, on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/e92dc03e-34ee-4c0f-85f5-85f9205c33fa/Unknown.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Amazon logo with the company name and a curved arrow underneath</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/6ca9a243-bb55-4392-8cd6-d669d09d34a5/Unknown-5+copy.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Reckitt logo with pink and white design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/2db61373-5f1d-4712-af16-a2352fc5f439/Unknown-3+copy.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Close-up of a black Dentsu logo with white lowercase letters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/a86837c9-9695-42d6-ab86-8830fb8e870c/Unknown+copy+4.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>GoStudent logo with a stylized graduation cap design</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/0a000036-5fb9-4de9-ae8a-e2d22f7a1340/Screenshot+2026-02-06+at+19.06.29.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>List of future top 10 AI-enabled careers, including Digital Identity Rehabilitation Specialist, AI-Integrated Pedagogy Instructor, Property Tech Program Planner, Conservation Eco-Cartographer, and AI Safety Supervisor, with descriptions of each role.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/4777f317-4bcb-4626-8cdb-3ad9185cc6be/Unknown-4+copy+2.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>PZ Cussons logo with red and gray design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/c42fb5e7-1709-4594-9f44-1a1ab8aa6098/Unknown-1.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>A stylized logo with a red flame above blue waves</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1354bef9-9de3-45aa-a08f-7fe9579f99ea/Unknown+copy+2.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Google Play store logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/2362998c-e8f0-4bcc-9429-d9f62b32c3ca/Screenshot+2026-02-06+at+19.26.33.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>A woman with short gray hair, large black glasses, and a black blazer givin a masterclass on futures and innovation. she is tracey follows and teh masterclass is a Sage programme for SME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/b5a577c3-b130-4a19-8a66-acb816d0ae23/Unknown-1+copy+4.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Virg in logo with red cursive text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/d87e8d60-ecd4-4ee1-a5c5-9233ad36f9fb/images-1+copy.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Stylized black and white letter 'W' and 'M' combined in a symmetrical design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/3c9eadac-fbfa-42ec-8f0d-ec42d4209399/Unknown-2+copy.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Pink background with the word 'SHOK' in white, stylized with the 'O' split into two halves.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/4f4efbf9-ee64-42ac-bff4-478f1dd0431a/Screenshot+2026-02-06+at+18.16.11.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Image promoting Futuremade, highlighting five trends for the future of media, with the Sky logo and digital light streaks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/5f425288-1a2c-435e-8a26-5d1185c9a8a2/samsung-logo-png_seeklogo-122023.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Samsung logo on a blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770570263804-9W6HPM9HCZAIIEQ72W85/Unknown-2%2Bcopy.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>The word 'Cossette' written in white lowercase letters on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/f1c5be1f-24ac-4466-92f1-a84986a9b85b/Unknown+copy+3.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>The word 'zappi' in pink lowercase letters on a yellow background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1a45ace9-1290-482f-bd61-1fafd88b7bb1/Unknown-4+copy+3.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Shiseido logo on a red background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/393f8f08-dbf3-4626-8af8-d669c82d95a8/Unknown-2.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>BT logo with purple text inside a purple circle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/a8eccced-2676-4a7b-adfa-bb2f019cc6a1/Unknown+copy+4.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>The word 'Sage' written in green text on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/e6dbff44-5add-49a3-a386-2028e1fc3546/Unknown-1.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Mercedes-AMG Petronas Formula 1 Team logo on a black background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/07ef38a4-1d6b-480f-9010-4b620537021c/Unknown+copy+6.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Virginn media logo next to an O2 logo.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/caa92d5b-c8a8-4a0a-bf36-f90f848cacec/Unknown-4+copy+4.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Blue logo with eight circles arranged in a T shape and the word 'Teléfonica' below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770570317720-E772UKU6ZJOPC5V40HAL/Unknown-2.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>L'Oréal logo on a black background</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/573dc97e-7f46-4135-84f4-36d522911e15/Unknown-4+copy.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Logo with the letters JLR in a stylized black font.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/dda3351c-4d0d-4a97-b6fa-9cb9ff04f977/images.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>United Nations logo featuring a world map surrounded by olive branches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/ec792071-d6c3-4d4e-a243-65702dc7d452/Unknown-1+copy+2.jpeg</image:loc>
      <image:title>clients</image:title>
      <image:caption>London Business School logo with text on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/c968d9b1-9850-4bcb-a71a-7a20dfd3b218/4741861.png</image:loc>
      <image:title>clients</image:title>
      <image:caption>Google Creative Lab logo on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1729884449675-W70YI0YT7BL8JL0NZNJ7/main-page-2-1.jpg</image:loc>
      <image:title>clients</image:title>
      <image:caption>Logo for Cannes Lions International Festival of Creativity featuring a stylized black lion's head and the text 'Cannes Lions' and 'International Festival of Creativity' on a yellow background.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.futuremade.group/abouttracey</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770219946372-G5BL15KQ72LI1BR4KH4Q/IMG_0207.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>INDUSTRY KEYNOTES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770515886714-4E48VQ0RLG6Y63K6FKRC/IMG_2402.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>Portrait of a woman with short brown hair, smiling, wearing a green blazer and white shirt, with black background and white text that reads 'Nobel Vision Open Innovations 2.0'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/5a45089e-e207-470c-8459-5b6080c71d37/Screenshot+2026-01-20+at+20.45.15.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>Book cover titled 'New World Re-Order: Systems, Self &amp; The Operating Space Between' by Tracey Follows. The cover features a woman's face with blonde hair on a blue gradient background, with stylized lightning bolt graphics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770347760616-TR29Y9F15HRXBV8TSOP7/Screenshot%252B2026-02-04%252Bat%252B16.17.51.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>AGENDA-SETTING TALKS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/e35147ea-f160-4ca2-a6d5-b7e9c02a4dd5/IMG_8770.JPG</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>Tracey Follows and Sir Richard Branson plus two other people in a business meeting or discussion, sitting around a glass table with mugs and pens, smiling and engaging in conversation, in a bright room with large windows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/9147bec0-147f-40f1-babb-99905129aee3/Screenshot+2026-01-20+at+20.44.47.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>A woman with gray hair, glasses, and a black pinstripe blazer speaking at a conference or event, with a microphone headset, behind a presentation slide with a purple swirling abstract background and the text 'The Machine Age: Unmachinability in a Machinic World'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/56de63bc-5ec4-4611-97d6-769fcc40b204/IMG_2402.JPG</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>OPENING KEYNOTE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770460847161-MGG171MEQ9C36VTU2HX5/Screenshot%2B2026-02-01%2Bat%2B13.57.06.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>A woman with short brown hair smiling and sitting at a table in a white shirt, photographed for a live interview promoting Tracey Follows closing keynote at FTTech Live.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/c120de34-9fa7-4941-8aa0-327d7f4e2f93/Screenshot+2026-02-13+at+21.39.31.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>A woman wearing glasses speaking at a conference with the title 'Identity as Infrastructure' and the subtitle 'When Our Futures Are Programmed Not Predicted.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770219864817-IJZHD334G2KHETWQEPAM/IMG_2403.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>THE FUTURE OF YOU</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770422983833-4WHJ6QYT2VQABTEFRA2M/IMG_6370.jpg</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>A woman (Tracey Follows) speaking at at teh UN HQ with a large screen behind her displaying a slide, and a sculpture of a person with arms outstretched on the left side of the stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/2d92861b-3000-49e0-9b00-45999be812b1/Screenshot+2026-02-13+at+21.39.57.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>A purple-themed digital graphic featuring a woman with blonde hair on the right and the title 'Agency at Work' with a construction warning icon. Text on the graphic reads 'When Your Manager Is a Machine' and the name 'Tracey Follows'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770219721206-67VNQ7QUV9NXJSCNTU1N/IMG_3054.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>CLOSING KEYNOTE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770479254782-5UOAGZFNV1NAYQ76EM9N/Screen%25252BShot%25252B2021-11-09%25252Bat%25252B23.01.02.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>Text about the future of online platforms and speakers at a conference, including Chris Best, Paul Davison, and Tracey Follows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/3f9872a7-1f67-4cde-9bfa-82bd576b1d9e/IMG_0599.PNG</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>Image of a woman smiling, sitting at a desk, with the word 'Speaker' overlaid in front of her, and text indicating she is a speaker at the Cannes Lions event from June 21-25.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770346807734-14RQDNGTEYKXGS9G5KE3/Screenshot%2B2024-12-18%2Bat%2B19.31.26.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>Announcement poster for a women's leadership event featuring photos and titles of women leaders, including H.E. Sultan bin Hassan Al-Jamali, H.E. Moushira Khattab, Tracey Follows, Najia Hasheemee, Janna Salokangas, and H.E. Shaza Fatima Khawaja, with the title 'Women Leading in the 21st Century' and the subtitle 'Global Leadership Academy for Women'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770423864936-XAXKED73M1XMIS5A6JRQ/IMG_2257.png</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>PANEL EXPERT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/01feb6a4-0c16-48c8-a0ea-daf69edf68ce/IMG_8684.JPG</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>A woman who Tracey Follows is speaking on stage at a Think with Google event, with a large colorful background design featuring interconnected lines and the Google logo in front of a large audience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1770346980980-N5NPR56R5TROGVL1AW3F/IMG_1863.jpg</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>STADIUM SPEAKER</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1729885793265-HJQT2LNE11AEV4ZCSM59/IMG_0218.jpg</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>Q&amp;A</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1729886032450-5J0AP8TOPTXQTWE1IOXS/IMG_8053.jpg</image:loc>
      <image:title>Tracey Follows</image:title>
      <image:caption>INSPIRING AUDIENCES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/e144363b-6efc-44a4-86fc-0ab1cf9ad17c/210702+Tracey+Follows+-31.jpg</image:loc>
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    <loc>https://www.futuremade.group/trace-foresight-timeline</loc>
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    <loc>https://www.futuremade.group/faqs-futuremadegroup</loc>
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    <loc>https://www.futuremade.group/biography</loc>
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    <lastmod>2026-06-27</lastmod>
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  <url>
    <loc>https://www.futuremade.group/mechine</loc>
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    <lastmod>2026-06-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/7d17c8dd-a464-4537-81b4-fd662340a386/The+Me_chine+Age.png</image:loc>
      <image:title>Me:chine</image:title>
      <image:caption>Text on a dark purple and black swirling abstract background reads 'The Machine Age'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/f87eab2c-deb0-4928-b3fc-b8d6e8a510de/Me_chine+Institute.png</image:loc>
      <image:title>Me:chine</image:title>
      <image:caption>Logo of the Me:chine Institute with swirling purple and black abstract background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/fe909d0a-b547-43df-b0b9-52395548f7e0/Me_chine+Dialogues.png</image:loc>
      <image:title>Me:chine</image:title>
      <image:caption>A digital poster with a purple and black background featuring white text that reads: 'Machine Dialogues where the machinable and the unmachinable meet.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/7d17c8dd-a464-4537-81b4-fd662340a386/The+Me_chine+Age.png</image:loc>
      <image:title>Me:chine</image:title>
      <image:caption>Abstract digital art with purple and black swirling lines and shapes. Overlaid text reads 'The Machine Age'.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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  <url>
    <loc>https://www.futuremade.group/books</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/07bc0d92-ea1f-4dfd-9573-993f229afa61/IMG_7965.jpg</image:loc>
      <image:title>Books</image:title>
      <image:caption>Article in Baillie Gifford's TRUST magazine titled "Blurring the Boundaries of Our Identity" and a page with a large portrait of a woman with gray hair, who is Tracey Follows. Fran Monks is the portrait photographer .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a22e02daef2e30c73f3769/1cc51724-6d77-4a3c-b936-30b1a319f191/IMG_0111.jpg</image:loc>
      <image:title>Books</image:title>
      <image:caption>Tracey Follows, a woman with silver hair, glasses, and a dark blazer sits at a table stacked with books, talking to a woman with long brown hair and a black blazer in a conference or interview setting with a backdrop displaying various sponsor logos.</image:caption>
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    <image:image>
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      <image:title>Books</image:title>
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      <image:title>Books</image:title>
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      <image:title>Media</image:title>
      <image:caption>A promotional graphic for a podcast titled "Dough - The Future of Home Parcel Delivery" featuring a man smiling and looking upward against a green background with the BBC logo.</image:caption>
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      <image:caption>BBC News logo with white text on a red background.</image:caption>
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      <image:title>Media</image:title>
      <image:caption>A promotional graphic for BBC Dough with Greg Foot, featuring a smiling man in front of a green background with the title 'Dough' and the subtitle 'The Future of Clothing'.</image:caption>
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      <image:caption>Text saying "Your face is the new interface" with a subtitle "The ugly future of facial recognition."</image:caption>
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      <image:title>Media</image:title>
      <image:caption>Open magazine with an article titled "Blurring the Boundaries of Our Identity" and a photograph of a woman with gray hair. A book titled "Future of You" by Tracey Follows is partially visible.</image:caption>
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    <image:image>
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      <image:caption>PRWeek logo in red and white text on a black background</image:caption>
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      <image:title>Media</image:title>
      <image:caption>Promotional image for the BBC podcast 'Dough with Greg Foot' featuring a smiling man with short brown hair looking up, with a green background and white text.</image:caption>
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    <image:image>
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      <image:caption>Daily Main logo in white on a blue background.</image:caption>
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      <image:title>Media</image:title>
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      <image:title>Media</image:title>
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      <image:title>Media</image:title>
      <image:caption>Page from a publication titled 'Blurring the Boundaries of Our Identity,' Autumn 2021, discussing how technology affects personal space, including a story about a woman named Tracey Follows and her experience with social media and identity security.</image:caption>
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    <image:image>
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      <image:title>Media</image:title>
      <image:caption>List of top 10 AI-enabled careers of the future, including Digital Identity Rehabilitation Specialist, AI-Integrated Pedagogy Instructor, Property Tech Program Planner, Conservation Eco-Cartographer, and AI Safety Supervisor, with descriptions for each.</image:caption>
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    <image:image>
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      <image:caption>BBC Radio 5 Live logo with black text on a turquoise abstract background.</image:caption>
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    <image:image>
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      <image:title>Media</image:title>
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      <image:title>Media</image:title>
      <image:caption>A female patient lying in a hospital bed with an android robot by her side, in a futuristic healthcare setting.</image:caption>
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      <image:caption>Logo of the Daily Mirror with a red background and white text.</image:caption>
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      <image:caption>Logo of Times Radio with white and red text on dark background.</image:caption>
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      <image:caption>The word 'DAZED' in bold white capital letters on a black background.</image:caption>
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      <image:caption>Logo for Management Today with large black letters 'MT' and the words 'Management Today' beneath.</image:caption>
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      <image:title>Media</image:title>
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      <image:caption>Collage of four images depicting virtual reality experiences and future technology. Top left: a child interacting with dinosaurs in a VR setting labeled 'Lessons in VR'. Top right: a child wearing a VR headset with a futuristic city background labeled 'Download into brain'. Bottom left: two children in a lush outdoor setting wearing VR headsets labeled 'AI teachers'. Bottom right: a child and a humanoid robot facing each other in a natural environment labeled 'Taught to work with AI'.</image:caption>
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