Tracey Follows

Futurist, Author & Keynote Speaker

Tracey Follows is a futurist, author and keynote speaker on AI, identity and human agency. She helps boards and leadership teams understand not only what is changing across technology, systems and society, but what that change means for strategy, leadership, identity and the human self.

Her work sits at the threshold between the human age and the age of intelligent systems.

Through Systems & Self, Me:chine and Orientation for the Automated World, her leadership programme in Adaptability, Anticipation and Authorship, she helps organisations navigate the shift from a human-centred world to a machine-mediated one.

Ranked in the Global Gurus Top 30 Futurists in 2025 and 2026, Tracey is the founder of Futuremade and is recognised internationally for her work on the future of technology, identity, commerce, culture and human agency.

Her philosophy is simple: Every future is written between the system and the self.

Tracey is widely booked for keynote talks and trusted by organisations such as Google, the United Nations, Virgin, Coca-Cola, Farfetch, Aviva, Tesco, Fortune, BAE Systems and the Financial Times to inspire global audiences.

Tracey’s Keynote & International Speaking Enquiries:
Managed by Sandra Nolan
Connect Speakers Bureau
Contact

Signature Keynotes

Click each keynote title to view the full talk outline.

Book cover titled 'New World Re-Order: Systems, Self & The Operating Space Between' by Tracey Follows. The cover features a woman's face with blonde hair on a blue gradient background, with stylized lightning bolt graphics.
A woman with gray hair, glasses, and a black pinstripe blazer speaking at a conference or event, with a microphone headset, behind a presentation slide with a purple swirling abstract background and the text 'The Machine Age: Unmachinability in a Mac
A woman wearing glasses speaking at a conference with the title 'Identity as Infrastructure' and the subtitle 'When Our Futures Are Programmed Not Predicted.'
A purple-themed digital graphic featuring a woman with blonde hair on the right and the title 'Agency at Work' with a construction warning icon. Text on the graphic reads 'When Your Manager Is a Machine' and the name 'Tracey Follows'.

"Exceeded all expectations"

"Mind-blowing"

"An exceptional futurist"

"Stayed with me long after it ended "

"So inspiring - loved it!"

"Favourite Session of the Day"

"Exceeded all expectations" "Mind-blowing" "An exceptional futurist" "Stayed with me long after it ended " "So inspiring - loved it!" "Favourite Session of the Day"

INDUSTRY KEYNOTES

INDUSTRY KEYNOTES

AGENDA-SETTING TALKS

AGENDA-SETTING TALKS

OPENING KEYNOTE

OPENING KEYNOTE

THE FUTURE OF YOU

THE FUTURE OF YOU

CLOSING KEYNOTE

CLOSING KEYNOTE

PANEL EXPERT

PANEL EXPERT

STADIUM SPEAKER

STADIUM SPEAKER

Q&A

Q&A

INSPIRING AUDIENCES

INSPIRING AUDIENCES

International Events

International events include FT’s Global Boardroom, UN HQ, UNDP Women’s Leadership in Digital in Doha, Nobel Visions in Moscow, FTLIve Tech, Virgin’s FutureVisions with Sir Richard Branson, and more

Portrait of a woman with short brown hair, smiling, wearing a green blazer and white shirt, with black background and white text that reads 'Nobel Vision Open Innovations 2.0'.
Tracey Follows and Sir Richard Branson plus two other people in a business meeting or discussion, sitting around a glass table with mugs and pens, smiling and engaging in conversation, in a bright room with large windows.
A woman with short brown hair smiling and sitting at a table in a white shirt, photographed for a live interview promoting Tracey Follows closing keynote at FTTech Live.
A woman (Tracey Follows) speaking at at teh UN HQ with a large screen behind her displaying a slide, and a sculpture of a person with arms outstretched on the left side of the stage.
Text about the future of online platforms and speakers at a conference, including Chris Best, Paul Davison, and Tracey Follows.
Image of a woman smiling, sitting at a desk, with the word 'Speaker' overlaid in front of her, and text indicating she is a speaker at the Cannes Lions event from June 21-25.
Announcement poster for a women's leadership event featuring photos and titles of women leaders, including H.E. Sultan bin Hassan Al-Jamali, H.E. Moushira Khattab, Tracey Follows, Najia Hasheemee, Janna Salokangas, and H.E. Shaza Fatima Khawaja, with
A woman who Tracey Follows is speaking on stage at a Think with Google event, with a large colorful background design featuring interconnected lines and the Google logo in front of a large audience

“She really does see trends before anyone else”

The logo of the Financial Times with a peach background and bold black initials 'FT'
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