Tracey Follows: The Futurist of You

Futurist, Author & Founder of Futuremade

Strategic Keynotes for Boards & Leadership Teams: : Global authority and Board Advisor on personal identity, workplace agency and human futures in the age of artificial intelligence.

Tracey Follows is a futurist, author and keynote speaker whose work explores how emerging technologies are reshaping human identity, agency, society and industry - she is ranked in the Global Gurus Top 30 Futurists (2025 and 2026)

She is the founder and CEO of Futuremade, a strategic foresight and futures consultancy, and the creator of the Me:chine framework — a theory of machinable and unmachinable aspects of the self in the age of AI.

As an executive futurist she advises corporations and global institutions on long-term change, and is recognised internationally for her work on the future of technology, identity, commerce and culture.

Her philosophy and practice: “Every Future is Written Between the System and the Self”.

"Exceeded all expectations"

"Mind-blowing"

"An exceptional futurist"

"Stayed with me long after it ended "

"So inspiring - loved it!"

"Favourite Session of the Day"

"Exceeded all expectations" "Mind-blowing" "An exceptional futurist" "Stayed with me long after it ended " "So inspiring - loved it!" "Favourite Session of the Day"

Tracey Follows is widely booked for megatrends and future trends keynotes  alongside her systems and identity-based foresight frameworks. She is trusted by organisations such as Google, the United Nations, Coca-Cola, Farfetch, Aviva, Tesco, the Financial Times and the BBC to deliver rigorous, provocative and accessible futures thinking to boardrooms, policymakers and global audiences.

Tracey’s Keynote & International Speaking Enquiries:
Managed by Sandra Nolan
Connect Speakers Bureau
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INDUSTRY KEYNOTES

INDUSTRY KEYNOTES

AGENDA-SETTING TALKS

AGENDA-SETTING TALKS

OPENING KEYNOTE

OPENING KEYNOTE

FUTURE OF IDENTITY

FUTURE OF IDENTITY

CLOSING KEYNOTE

CLOSING KEYNOTE

AWARD-WINNING PODCAST

AWARD-WINNING PODCAST

FIRESIDE CHATS

FIRESIDE CHATS

MEGA TRENDS

MEGA TRENDS

MASTERCLASS

MASTERCLASS

STADIUM SPEAKER

STADIUM SPEAKER

Q&A

Q&A

INSPIRING AUDIENCES

INSPIRING AUDIENCES

International Events

International events include FT’s Global Boardroom, UN HQ, UNDP Women’s Leadership in Digital in Doha, Nobel Visions in Moscow, FTLIve Tech, Virgin’s FutureVisions with Sir Richard Branson, and more

Portrait of a woman with short brown hair, smiling, wearing a green blazer and white shirt, with black background and white text that reads 'Nobel Vision Open Innovations 2.0'.
Tracey Follows and Sir Richard Branson plus two other people in a business meeting or discussion, sitting around a glass table with mugs and pens, smiling and engaging in conversation, in a bright room with large windows.
A woman with short brown hair smiling and sitting at a table in a white shirt, photographed for a live interview promoting Tracey Follows closing keynote at FTTech Live.
A woman (Tracey Follows) speaking at at teh UN HQ with a large screen behind her displaying a slide, and a sculpture of a person with arms outstretched on the left side of the stage.
Text about the future of online platforms and speakers at a conference, including Chris Best, Paul Davison, and Tracey Follows.
Image of a woman smiling, sitting at a desk, with the word 'Speaker' overlaid in front of her, and text indicating she is a speaker at the Cannes Lions event from June 21-25.
Announcement poster for a women's leadership event featuring photos and titles of women leaders, including H.E. Sultan bin Hassan Al-Jamali, H.E. Moushira Khattab, Tracey Follows, Najia Hasheemee, Janna Salokangas, and H.E. Shaza Fatima Khawaja, with
A woman who Tracey Follows is speaking on stage at a Think with Google event, with a large colorful background design featuring interconnected lines and the Google logo in front of a large audience

Signature Keynotes

Book cover titled 'New World Re-Order: Systems, Self & The Operating Space Between' by Tracey Follows. The cover features a woman's face with blonde hair on a blue gradient background, with stylized lightning bolt graphics.
A woman with gray hair, glasses, and a black pinstripe blazer speaking at a conference or event, with a microphone headset, behind a presentation slide with a purple swirling abstract background and the text 'The Machine Age: Unmachinability in a Mac
A woman wearing glasses speaking at a conference with the title 'Identity as Infrastructure' and the subtitle 'When Our Futures Are Programmed Not Predicted.'
A purple-themed digital graphic featuring a woman with blonde hair on the right and the title 'Agency at Work' with a construction warning icon. Text on the graphic reads 'When Your Manager Is a Machine' and the name 'Tracey Follows'.

“She really does see trends before anyone else”

The logo of the Financial Times with a peach background and bold black initials 'FT'
Biography
Testimonials
Trace Timeline

Tracey’s work is known for moving beyond trend forecasting into deeper questions of human agency, identity and power in a technological world.

Her key contributions include:

  • System and Self — a futures lens examining how global systems and individual human experience interact

  • Identity as infrastructure — the idea that personal identity is becoming embedded as a core operating layer of modern systems

  • The Me:chine framework — a model of machinable and unmachinable aspects of the self in an AI-driven environment

These ideas underpin her research, writing, speaking and advisory work, which includes weaving together macro and micro trends from the geo-political to the personal.

Every Future is Written Between The System and The Self

System change creates moments of reset across markets, institutions and identities. These keynotes translate that shift into strategic insight, leadership clarity and practical next steps. I look forward to hearing about yours

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