Tracey Follows

Futurist. Author. Founder of Futuremade.

Helping organisations anticipate and navigate the changing relationship between systems and selves.

Tracey Follows with long silver hair and blue eyes wearing a black blazer and a silver necklace.
Tracey Follows with long silver hair and blue eyes wearing a black blazer and a silver necklace.

Tracey Follows is a futurist, author and speaker whose work explores selfhood in the synthetic age: who we are and who we can become as we increasingly live, think, create, decide and act in relationship with machines.

We have always become ourselves through relationships: with families, communities, cultures and institutions. Now machines are becoming part of those relationships too.

Tracey's work helps people and organisations understand how this changing human-machine relationship is reshaping identity, judgement and agency, so they can make more deliberate choices about the role machines play in who we become.

You can read The Future of You: Can Your Identity Survive 21st Century Technology? the original book. And The Future of You Five Years On: From Machine-Readable to Me:chine

System & Self is her methodology for perceiving and authoring futures under systemic pressure.

AAA Adapt. Anticipate. Author is her curiculum that helps leaders fins the opportunities in the new world.

Ranked in the Global Gurus Top 30 Futurists in 2025 and 2026, Tracey is recognised internationally for her work on the future of technology, identity, commerce, culture and human agency.

She holds a First Class BA Hons in Philosophy and a MSc in Technical Change & Industrial Strategy from the University of Manchester.

Her philosophy is simple: every future is written between the system and the self.

Tracey advises, teaches and gives selected keynote talks for organisations including Google, the United Nations, US State Dept, FT’s Global Boardroom, Virgin, Coca-Cola, Farfetch, Aviva, Tesco, BAE Systems, and Fortune.

Collage of logos including the United Nations, FT, UNDP, Department of State, Google, U.S. Department of State, Tesco, Virgin, Fortune, and London Business School on a blue gradient background.
Collage of logos including the United Nations, FT, UNDP, Department of State, Google, U.S. Department of State, Tesco, Virgin, Fortune, and London Business School on a blue gradient background.
A digital poster for a women's leadership event with headshots and titles of six women leaders, including H.E. Sultan bin Hassan Al-Jamali, H.E. Moushira Khattab, Tracey Follows, Najia Hashemée, Janna Salokangas, and H.E. Shaza Fatima Khawaja.
A digital poster for a women's leadership event with headshots and titles of six women leaders, including H.E. Sultan bin Hassan Al-Jamali, H.E. Moushira Khattab, Tracey Follows, Najia Hashemée, Janna Salokangas, and H.E. Shaza Fatima Khawaja.

THE NEW WORLD RE-ORDER
The System keynote

Keynote presentation titled "The New World Re-Order" with Tracey Follows' face on the right side and a blue background, subtitle "How the Synthetic Age is overturning old power systems," and author name "Tracey Follows."

SELFHOOD IN THE SYNTHETIC AGE
The Self keynote

Keynote presentation titled "Selfhood in the Synthetic Age" with a Tracey Follows' face on the right side and a purple background, subtitle "Who we become when we live with machines," and author name "Tracey Follows."

Tracey’s Keynote & International Speaking Enquiries:
Managed byConnect Speakers Bureau
Contact

“She really does see trends before anyone else”

The logo of the Financial Times with a peach background and bold black initials 'FT'
INDUSTRY KEYNOTES

INDUSTRY KEYNOTES

AGENDA-SETTING TALKS

AGENDA-SETTING TALKS

OPENING KEYNOTE

OPENING KEYNOTE

THE FUTURE OF YOU

THE FUTURE OF YOU

CLOSING KEYNOTE

CLOSING KEYNOTE

PANEL EXPERT

PANEL EXPERT

STADIUM SPEAKER

STADIUM SPEAKER

Q&A

Q&A

INSPIRING AUDIENCES

INSPIRING AUDIENCES

"Exceeded all expectations"

"Mind-blowing"

"An exceptional futurist"

"Stayed with me long after it ended "

"So inspiring - loved it!"

"Favourite Session of the Day"

"Exceeded all expectations" "Mind-blowing" "An exceptional futurist" "Stayed with me long after it ended " "So inspiring - loved it!" "Favourite Session of the Day"

International Events

International events include FT’s Global Boardroom, UN HQ, UNDP Women’s Leadership in Digital in Doha, Nobel Visions in Moscow, FTLIve Tech, Virgin’s FutureVisions with Sir Richard Branson, and more

Portrait of a woman with short brown hair, smiling, wearing a green blazer and white shirt, with black background and white text that reads 'Nobel Vision Open Innovations 2.0'.
Tracey Follows and Sir Richard Branson plus two other people in a business meeting or discussion, sitting around a glass table with mugs and pens, smiling and engaging in conversation, in a bright room with large windows.
A woman with short brown hair smiling and sitting at a table in a white shirt, photographed for a live interview promoting Tracey Follows closing keynote at FTTech Live.
A woman (Tracey Follows) speaking at at teh UN HQ with a large screen behind her displaying a slide, and a sculpture of a person with arms outstretched on the left side of the stage.
Text about the future of online platforms and speakers at a conference, including Chris Best, Paul Davison, and Tracey Follows.
Image of a woman smiling, sitting at a desk, with the word 'Speaker' overlaid in front of her, and text indicating she is a speaker at the Cannes Lions event from June 21-25.
Announcement poster for a women's leadership event featuring photos and titles of women leaders, including H.E. Sultan bin Hassan Al-Jamali, H.E. Moushira Khattab, Tracey Follows, Najia Hasheemee, Janna Salokangas, and H.E. Shaza Fatima Khawaja, with
A woman who Tracey Follows is speaking on stage at a Think with Google event, with a large colorful background design featuring interconnected lines and the Google logo in front of a large audience

Leadership, Awards & Appointments

World’s Top 30 Futurist Professionals 2025 & 2026, Global Gurus • Jury President, Inaugural Creative Strategy Lions, Cannes Lions International Festival of Creativity • Associate Fellow, World Academy of Art & Science • Co-Chair, Emerging Technologies Cross-Technology Group, ITU Global Initiative on Virtual Worlds and AI • Guest Lecturer, Futures & Strategic Foresight, London Business School • Visiting Professor in Digital Futures & Identity, Staffordshire University • Advisory Board, Human Trajectories Programme, Lifeboat Foundation • Winner, Best Tech Show, Independent Podcast Awards • BusinessCloud Top Trailblazing Women in Tech • Advisory Board, Doteveryone • Chair, Account Planning Group • Non-Executive Director, Advertising Standards Authority • Campaign Top 25 UK Marketing Influencers on Social Media • Ad Age Woman to Watch • Outstanding Contribution to Marketing, Women in Marketing Awards

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