THE SYSTEM & THE SELF

Every future is written between the system and the self.

The Futuremade Group brings together three interconnected bodies of work under a single philosophy: System and Self.

Through Futuremade® we explore the geopolitical, economic, technological, and societal forces shaping long-term value, power and risk for leaders and institutions.

Through Future Self® we work at the level of the individual - exploring how people orientate, adapt, and lead with clarity and intent inside increasingly complex and uncertain conditions.

And through Me:chine® / Me: we investigate the future of identity in the age of AI: what becomes machinable, what remains unmachinable, and what this means for consciousness, agency, and mastery. This work is expressed through The Future of You podcast and The Me:chine Codex project.

Taken together, this work uniquely focuses on the space where systems and selves meet — where decisions are made, meanings are formed, and futures are written.

WHAT THEY SAY

“In a world where the unthinkable happens more frequently and the pace and direction of change continues to increase Futuremade are able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company specific considerations”

Ruston Smith, Chair Tesco Pension Fund

Team Work

  • A woman with short blonde hair and large glasses, smiling, sitting indoors with her hands clasped. She is wearing a dark blazer over a white top, in a room with a window and furniture in the background.

    Tracey Follows

    FUTURIST

  • Black and white photo of a middle-aged man with a bald head and serious expression, wearing a dark shirt, indoors.

    Greg Rowland

    SEMIOTICIAN

  • Black and white portrait of a middle-aged man with short hair and a goatee, wearing a collared shirt

    Paul Armstrong

    EMERGING TECH

  • Black-and-white photo of a woman with short hair, wearing a star-patterned sweater, sitting on a couch in a room with large windows revealing a brick wall and various awards or trophies on a shelf behind her.

    Cat Wiles

    CONSUMER FUTURES

  • Black and white photo of a smiling woman with short hair, wearing a necklace.

    Susan Cooper

    CONTENT FUTURES

  • A black and white portrait of a woman with long hair looking to the side.

    Rina Atienza

    GEN Z FUTURES

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