THE SYSTEM & THE SELF

The System & The Self

Every future unfolds between the system and the self.

Futuremade works in that space, where the outer architectures of technology, economy, and culture meet the inner landscapes of perception, imagination, and identity.

We help leaders see how systems shape selves, and how selves, in turn reshape systems.

Seeing the Future Whole

Futuremade turns foresight into direction and action.

We decode the signals of change, the outer signals and the inner ones too.

Our work unites the system that structures the future with the soul that senses it.

Our Practice

1. Futures Intelligence

Revealing the deep patterns beneath surface noise. The geopolitical, technological, and cultural currents reshaping tomorrow.

Horizon Scanning • Trend Spotting • Roadmapping

2. Strategic Foresight

Transforming foresight into Board-Level Strategies.

→ Trends • Scenario Planning • Action Workshops

3. Futures of Self

Building the inner capacities to navigate an automated, accelerated world.

→ Foresight Coaching • Personal Futures • Life Mapping

Each engagement connects outer and inner intelligence — the systemic and the perceptual — so leaders can see further and act with integrity.

Signature Projects

Me:chine® / Me:

Explores the evolving frontier between the machinable and the unmachinable, asking what remains sovereignly human in the age of synthetic intelligence.

→ Keynotes • Podcast • R&D Lab

The system and the self in continuous dialogue: the outer and inner futures.

Where data meets dreams.

Where the machine meets meaning.

WHAT THEY SAY

“In a world where the unthinkable happens more frequently and the pace and direction of change continues to increase Futuremade are able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company specific considerations”

Ruston Smith, Chair Tesco Pension Fund

Team Work

  • A woman with short blonde hair and large glasses, smiling, sitting indoors with her hands clasped. She is wearing a dark blazer over a white top, in a room with a window and furniture in the background.

    Tracey Follows

    FUTURIST

  • Black and white photo of a middle-aged man with a bald head and serious expression, wearing a dark shirt, indoors.

    Greg Rowland

    SEMIOTICIAN

  • Black and white portrait of a middle-aged man with short hair and a goatee, wearing a collared shirt

    Paul Armstrong

    EMERGING TECH

  • Black-and-white photo of a woman with short hair, wearing a star-patterned sweater, sitting on a couch in a room with large windows revealing a brick wall and various awards or trophies on a shelf behind her.

    Cat Wiles

    CONSUMER FUTURES

  • Black and white photo of a smiling woman with short hair, wearing a necklace.

    Susan Cooper

    CONTENT FUTURES

  • A black and white portrait of a woman with long hair looking to the side.

    Rina Atienza

    GEN Z FUTURES

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