Futuremade

Strategic Foresight for a World in Transformation

Futuremade is a strategic foresight and futures consultancy founded by futurist Tracey Follows. We help organisations navigate the future, understand and prepare for long-term social, technological and cultural change - particularly with regard to AI and systemic change - through keynotes, executive briefings, advisory and anticipatory research. Here is a flavour of the 500+ brands and businesses we have worked with over 30+ years.

We work at the intersection of systems and selves: where technology, power, identity and agency meet.

“Every future is written between the system and the self”

Blue dots arranged in a T shape with the word 'Telefónica' beneath.

Stylized letter 'M' with a teal upper half and a navy lower half.

The word 'Sage' written in green text on a black background.

Global Brands & Corporates

Trusted by global brands and multinational enterprises for corporate foresight, AI impact analysis, identity strategy and long-range industry transformation.

30+ years working for blue chips across consumer marketing and innovation, corporate transformation, customer experience and technology strategy, people experience and large-scale organisational change.

Red background with white text reading "BAE SYSTEMS"

Finance, Investment & Pensions

Advising pension funds, asset managers and financial institutions on long-term trends, systemic change, technology disruption and future operating environments.

Minimalist purple feather icon on a light background

Stylized black and white letter 'W' and 'M' combined in a symmetrical design.

The word 'zappi' in pink lowercase letters on a yellow background.

Working with technology and innovation organisations on emerging systems, AI adoption, identity infrastructure, customer experience and next-generation business models.

Technology, Innovation & Platforms

The word 'FORTUNE' in bold black letters on a white background.

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The word 'WIRED' spelled out with each letter inside a black square, on a white background.

Pink background with the word 'SHOK' in white, stylized with the 'O' split into two halves.

The word 'Cossette' written in white lowercase letters on a black background.

Media, Publishing & Broadcasters

Supporting global media organisations with foresight insight on AI, societal, cultural and industry transformation.

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Professional Services & Advisory Firms

Delivering strategic foresight and executive insight to professional and advisory firms serving complex corporate clients.

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Academic, Institutes & Business Schools

Contributing strategic foresight frameworks, lecture programming, foresight models and future-of-industry research and perspectives for leading institutes and executive education programmes.

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Networks & Leadership Communities

Invited by UK and global leadership networks and industry communities to deliver applied foresight on HR, AI, workforce change and the future of organisations and industry sectors.

Futuremade Group

brings together three interconnected bodies of work under a single philosophy: System and Self.

Futuremade®

we explore the geopolitical, economic, technological, and societal forces shaping long-term value, power and risk for leaders and institutions.

Future Self®

we work at the level of the individual - exploring how people orientate, adapt, and lead with clarity and intent inside increasingly complex and uncertain conditions.

Me:chine® / Me

we investigate the future of identity in the age of AI: what becomes machinable, what remains unmachinable, and what this means for decision-making, agency, and mastery. This work is expressed through The Me:chine Codex, the Me:chine Instituite and our Me:chine Dialogues.

Our operating model

How clients work with Futuremade

Futuremade works with boards, leadership teams and institutions through keynotes, foresight advisory, and decision-labs focused on AI, identity and long-range systems change.

Keynote Briefings

Board-level keynote presentations on AI, identity, society, industry and long-range systems change.

System & Self Strategy Session

Executive workshops aligning technology, governance and human agency under uncertainty.

Identity as Infrastructure Audit

Participatory scenario and decision-lab across System, Self, and AI conditions.

Me:chine Leadership Lab

Advanced sessions on agency, cognition and identity in AI-saturated contexts.

Unmachinability Audit

Assessment of human judgment, perception and decision-making capacity in automated environments.

Executive Foresight Advisory

Ongoing strategic foresight support for leadership teams and boards.

The Futuremade Three Workshop

Participatory scenario and decision-lab across cognitive, biological and artificial dimensions of intelligence at work.

Research & Signal Briefings

Custom foresight reports and signal scans translated into leadership insight.

Discuss Your Application: Every engagement is tailored to context, leadership level, audience and decision horizon. Enquire to discuss keynote, workshop, advisory format or foresight research.

Project Enquiry

Book A Keynote

Selected Trend & Futures Projects

Selected futures and trends projects across technology, identity, artificial intelligence, future of work, engineering, healthcare, education, media, and Gen Z. These studies convert emerging signals and system shifts into strategic foresight for organisations and leadership teams. Most client engagements are confidential; the examples shown here are public projects.

Students using virtual reality headsets and interacting with digital fish during an immersive learning experience, representing the future of education.

Close-up of a human eye with the overlay text 'maple Vital Signs Data. AI. Humanity.' and a small heartbeat line graphic.

A black background with white text reading "The Future of Engineering" and a paragraph about National Engineering Day 2025, futurist Tracey Follows, and societal and technological trends.

A futuristic infographic titled 'FutureSnacks from Futuremade' displays trends for 2025, with footer crediting futuremade.group. The infographic includes five rows of purple and blue cards, each depicting a predicted future trend such as 'Shamocracy,

Event poster featuring a photo of Tracey Follows and details for a keynote titled "The Age of AI: Artificial Identity," scheduled for Thursday, June 27th, from 12:30 to 2:00 pm at FootAnstey.

A digital blue illustration of stairs leading up to an open door, symbolizing a gateway to the metaverse, with the text "Gen Z & The Future of Learning in The Metaverse" beside it.

Illustration of diverse people discussing AI careers against a purple background with icons representing various industries.

List of future top 10 AI-enabled careers, including Digital Identity Rehabilitation Specialist, AI-Integrated Pedagogy Instructor, Property Tech Program Planner, Conservation Eco-Cartographer, and AI Safety Supervisor, with descriptions of each role.

A woman with short gray hair, large black glasses, and a black blazer givin a masterclass on futures and innovation. she is tracey follows and teh masterclass is a Sage programme for SME

Every Ending is a Beginning

System change creates moments of reset - in strategy, leadership, governance and identity. Every future is written between the system and the self, and Futuremade works with organisations at these transition points to translate long-range foresight into practical executive action. We look forward to hearing about your brief.

Discuss Your Brief