Books and long-form writing by Tracey Follows explore the future of identity, artificial intelligence, and human–technology relations. Her work examines how digital systems reshape who we are, how organisations and societies adapt, and how individuals can remain agentic in an AI-mediated world.This collection includes published books, essays, and research contributions covering identity, technology, foresight and systemic change.Topics include digital identity, AI and society, future of work, human agency, and strategic foresight.This page brings together my published books and selected written contributions on identity, artificial intelligence, foresight and human–technology relations. You’ll find core titles and major essays here. For media articles and interviews, visit the News page. For audio work, see The Future of You podcast. Published Books
The Future of You : Can you identity survive 21st Century Technology? (2021)
An exploration of how digital technologies are reshaping personal identity, autonomy, and selfhood. The Future of You examines the impact of artificial intelligence, data systems, biometrics, and platform technologies on how we define and present ourselves — socially, biologically, and digitally. It sets out the emerging identity challenges of the 21st century and argues for more conscious, informed participation in technologically mediated life.PRAISE FOR THE FUTURE OF YOU
This fascinating book explores the way that emerging technologies such as AI might affect the nature of personal identity and personhood. It paints an intriguing, thought-provoking, and occasionally disturbing picture.' Michael Wooldridge, author of The Road to Conscious."
98% Pure Potato : The origins of advertisig account planning as told to us by its pioneers (2016)
Co-authored with John Griffiths, this book explores the history and evolution of advertising and brand communication, as told by the pioneer planner in their own words. It examines how commercial storytelling and persuasion developed in the Mad Men era and where it is headed today.“A fascinating look at a piece of advertising history, well told. You simply must rewad this book” - Amazon Reviews 4.6/5 *****
Forthcoming Titles
The Future of You : Digital Identity in The Age of AI (2026)
A fefreshed and updated new edition of The Future of You - coming soon in 2026System & Self : coming in 2027
New book-length work on identity and artificial intelligence in developmentEssays & Contributions
The Sovereign Self : Can you identity survive 21st Century Technology? (2025)
FIVE CRITICAL ESSAYS explore the general discussions affecting, inter alia, design, architecture, culture and politics. Taking a leaf out of EP Thompson’s review of New Society, the 1960s cultural review magazine, the aim is to offer ‘hospitality to a dissenting view (as) evidence that the closure of our democratic traditions is not yet complete.’
Defending The Digital Self : Academy of Ideas, Letters to Liberty (2022)
A look at the future of a new, digital life and asks what challenges it might pose to our freedom. Rather than allowing the self to be fragmented we must protect our digital sovereignty by taking ownership of our data. Through a Digital Bill of Rights, we must prioritise our digital liberty in order to embrace this exciting new world.
Disrupting Identity: Applying CLA to the Ongoing Digitization of the Self : Journal of Futures Studies (2023)
A fefreshed adn updated new edition of The Future of You - coming soon 
We All Work For Lumon Now: All Data is Identity Data in the Age of the Database Self (2025)
Festivals and Features
Book signing at Finovate Europe 
Book signing in Northern Ireland 
Baille Gifford featured The Future of You for their Henley Festival posters
In my local Waterstones 
Feature Interview in TRUST mag