Tracey Follows
Futurist of the System & the Self
Author | Keynote Speaker | Founder of Futuremade
Official biographies and speaker introductions for event organisers, publishers, journalists, broadcasters and institutional partners.
Tracey Follows Biography
Tracey Follows | Futurist | Author | Founder Futuremade
Tracey Follows is an internationally recognised futurist, author and strategic foresight adviser whose work explores the relationship between the systems shaping our world and the people who inhabit and transform them.
With more than 30 years of experience across industry, corporate strategy and strategic foresight, including senior international and board-level leadership, she examines technological, economic, geopolitical and societal change and its implications for organisations, markets and human lives.
She is the founder of Futuremade, a strategic foresight consultancy, and creator of System & Self, an original futures framework for understanding how large-scale systems and individual agency interact in shaping possible futures.
Her wider intellectual work includes the Database Brand, Too Much Future and Me:chine, her research programme exploring human–machine futures.
Tracey is the author of The Future of You, host of the award-winning podcast of the same name, and a regular contributor to BBC Radio 4. She guest lectures on executive programmes at London Business School and is an Associate Fellow of the World Academy of Art and Science.
In 2026 she was ranked among the world's Top 10 Futurists by Global Gurus.
Keynote Speaker Biography
Tracey Follows | Futurist | Author | Founder Futuremade
Tracey Follows is an internationally recognised British futurist and author who explores how technological, economic and societal change is reshaping the world and the people living within it.
Founder of Futuremade, she brings more than 30 years of experience in corporate strategy, industry leadership and strategic foresight to her international keynote talks.
She is the creator of System & Self, an original futures framework exploring the relationship between large-scale systems and human agency. Her work ranges from the future of business, brands and technology to identity, artificial intelligence and human–machine relationships.
Tracey is the author of The Future of You, a regular BBC Radio 4 contributor, a guest lecturer at London Business School and a Global Gurus Top 10 Futurist in 2026.
Tracey Follows | Board and Executive Biography
Tracey Follows | Futurist | Exec Education Lecturer | Founder Futuremade
Tracey Follows is an internationally recognised futurist, author and strategic foresight adviser with more than 30 years of experience spanning corporate strategy, senior international leadership and futures.
As founder of Futuremade, she advises leadership teams on technological, economic, geopolitical and societal change, helping organisations understand emerging developments and their implications for markets, institutions, strategic choices and human capabilities.
Tracey has held senior executive and board-level strategy positions, with experience across retail, telecommunications, travel, media, consumer goods and financial services.
She is the creator of System & Self, an original futures framework connecting systemic transformation with human agency, and author of The Future of You.
Ranked among the world's Top 10 Futurists by Global Gurus in 2026, she teaches on executive programmes at London Business School and is an Associate Fellow of the World Academy of Art and Science.
Tracey Follows | Short Biography
Tracey Follows is an internationally recognised futurist, author and founder of Futuremade, ranked among the world's Top 10 Futurists by Global Gurus in 2026.
Known as ‘a futurist of the system and the self’, she explores how technological, economic and societal change interacts with human choices and possibilities.
She is the creator of System & Self, an original futures framework, and author of The Future of You.
Introducing Tracey Follows
Our next speaker is Tracey Follows, an internationally recognised futurist, author and founder of Futuremade.
Ranked among the world's Top 10 Futurists, Tracey has more than 30 years of experience in corporate strategy and futures. She created System & Self, an original futures framework examining how the systems shaping our world interact with the people living within them.
Her work takes us beyond asking what the future holds, to examine how we participate in making it. Please welcome Tracey Follows.
About Futuremade and System & Self
Futuremade is the strategic foresight company founded by Tracey Follows.
System & Self is an original futures framework and methodology created by Tracey Follows and developed through Futuremade. It is not a separate company.
When preparing speaker introductions or editorial biographies, please retain this distinction. The framework may be written as “System and Self” where publication systems do not reliably support ampersands.
Please credit original concepts and frameworks to Tracey Follows.