Futuremade

Helping organisations anticipate and navigate the changing relationship between systems and selves

WHY FUTUREMADE

The world is changing faster than organisations can adapt.

Artificial intelligence, automation, geopolitics, demographics and digital infrastructure are not isolated trends. Together they are reshaping markets, institutions, work and everyday life.

Futuremade exists to help organisations understand these interconnected forces and make better decisions in the face of uncertainty.

WHAT WE DO

Research

Developing original thinking through Me:chine®, Futuremade Views and papers exploring identity, agency and AI-mediated systems.

Advisory

Working with boards and leadership teams to anticipate change, challenge assumptions and shape long-term strategy.

Executive Education

Helping organisations build the capabilities needed to lead through an AI-mediated future.

Speaking

Selected keynote talks and executive briefings that help organisations understand what is changing and why it matters.

OUR APPROACH

Futuremade combines strategic foresight, original research and practical methods.

We don't simply forecast trends. We help organisations understand how systems change people, and how people can shape systems in return.

OUR PHILOSOPHY

Every future is written between the system and the self.

Technology changes systems. People shape how those systems are adopted, resisted and transformed. Futuremade works where those two forces meet.

Explore Futuremade

Think– Original research and ideas.

Understand– Books, podcast and media.

Apply– Advisory and executive education.

Practise– Methods, tools and capability building.

Logos of various organizations including the United Nations, UNDP, Financial Times, Google, U.S. Department of State, Tesco, Virgin, Fortune, and London Business School on a dark blue to purple gradient background.
Logos of various organizations including the United Nations, UNDP, Financial Times, Google, U.S. Department of State, Tesco, Virgin, Fortune, and London Business School on a dark blue to purple gradient background.
Richard Branson, Tracey Follows and Cindy Gallup plus one other person sitting around a table smiling and talking in a bright office space.
Richard Branson, Tracey Follows and Cindy Gallup plus one other person sitting around a table smiling and talking in a bright office space.
Tracey Follows with a group of diverse professionals engaged in a discussion around a round conference table iat an FT Wealth Summit event n a formal setting with a large screen displaying presentation topics in the background.
Tracey Follows with a group of diverse professionals engaged in a discussion around a round conference table iat an FT Wealth Summit event n a formal setting with a large screen displaying presentation topics in the background.
Futuristic digital graphic representing two cards from System & Self card deck.. The left screen is dark purple with the title 'What machines cannot read disappears.' and the right screen is blue with the title 'An inner life needs no proof.'
Futuristic digital graphic representing two cards from System & Self card deck.. The left screen is dark purple with the title 'What machines cannot read disappears.' and the right screen is blue with the title 'An inner life needs no proof.'
A promotional poster with a purple and white color scheme promoting research programs and ideas related to AI and human capability, featuring a stylized brain graphic in the top left corner.

A promotional poster with a purple and white color scheme promoting research programs and ideas related to AI and human capability, featuring a stylized brain graphic in the top left corner.

An infographic with a microphone icon and the word "UNDERSTAND" in large turquoise letters. Below it reads "The Future of You" and "Broadcast, conversations & essays." It invites watching, listening, and reading of conversations on AI, identity, syst

An infographic with a microphone icon and the word "UNDERSTAND" in large turquoise letters. Below it reads "The Future of You" and "Broadcast, conversations & essays." It invites watching, listening, and reading of conversations on AI, identity, systems, and the future of the self, with a list of content types: podcast, YouTube channel, audio essays, interviews & dialogues, briefings & insights.

A promotional flyer with purple text and icons, encouraging applications for Futuremade's advisory services for leaders, teams, and organizations, offering keynotes, advisory, executive education, leadership workshops, strategic projects, custom rese

A promotional flyer with purple text and icons, encouraging applications for Futuremade's advisory services for leaders, teams, and organizations, offering keynotes, advisory, executive education, leadership workshops, strategic projects, custom research, and expert briefings.

A webpage titled 'PRACTISE' related to system and self methods, models, tools, and cards for perceiving, navigating, and authoring futures under systemic pressure. It lists methods including system & self method, system & self cards, FutureSelf pract

A webpage titled 'PRACTISE' related to system and self methods, models, tools, and cards for perceiving, navigating, and authoring futures under systemic pressure. It lists methods including system & self method, system & self cards, FutureSelf practice, workshops, exercises & templates, tools for individuals & teams, and how-to videos.