Every future is written between the system and the self.
We give leaders a whole-future view, connecting the forces reshaping economies and societies with the shifts redefining identity and value.
Through systemic foresight we map geopolitical, technological, economic, and cultural change through to 2040 and beyond, helping organisations see what’s emerging before it arrives.
Through identity foresight we explore how evolving ideas of self, trust, and purpose drive behaviour in the new identity economy.
Together, these lenses reveal the deeper patterns of change helping boards, investors, and executives see the whole world ahead, and act accordingly.
AB InBev
Amazon
Abri
BT
Diageo
EY
DLA Piper
IP Group
Financial Times
Farfetch
Cossette
LBS
DIN
Mars
KPMG
Reckitt-Benckiser
Harper Collins
Zappi
F.A.B
WSJ
L’Oreal
PZ Cussons
Frank PR
Virgin Unite
WPP
Samsung
Rentokil
Snapchat
Shiseido
Telefonica
Sky
CogX
IAB
Tesco
Baillie Gifford
YMCA
Atrium
Coca-Cola
Conde Nast
Advance HE
JLR
Fortune
Go Student
W B C
Maple Health
Carlisle Services
BAE Systems
Weber Shandwick
NBC Universal
Sage
Virgin
Topics
21st Century Identity - Privacy - AI Assistance - Avatars - Autonomy - Blockchain - Housing - AI EdTech Digital Identity - Global Security - Great Bifurcation - New Scarcity - Genetic Engineering - Human Identity - Ethics - Digital Phenotyping - Digital Transformation - Societal Impact - Governance - Water & AI - Corporate Identity - Profilicity - Digital Public Infrastructure - Future of Work - Adaptability Quotient - Digital Innovation - Human Rights - Biometrics - Autonomous Factories - Cognitive Cities - Surveillance Capitalism - Ethical Implications - Integenerational Tensions - Parasocial Living - Sense-Making - Data Solidarity - Polymorhic Identities - Next Gen Leadership - Emotional Intelligence - Human Interaction - Neurotechnology - Identity - Social Cooling - Cybersecurity - Fintech - DAOs - Data Ownership - Future of Work - Quantum - Work As Network - Death of Authenticity - Genetic Data - Spatial Computing - Regulatory Challenges - Digital Identity - Social Capital - Cloud Governance - Virtual Value - Global Regulation - AI - Identity Politics - Social Impacts - Autonomous Systems - Verification - Trust - Transhumanism - Cryogenics - Digital Innovation - Cultural Identity - Globalization - Cognitive Liberty - Identity Manipulation - Synthetic Data - Synthetic Identities - Human Enhancement - Identity Evolution - Digital Twins - Future Societies - Social Agents - Agentic AI - The Complex Self - Liminal Living
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Consulting
Whether is is a long term futures project, workshop and research, an expert interview filled with insight, or a PR project that requires a vision of the future, Tracey and her team at Futuremade are keen to hear from you.
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Speaking/Media
We have spoken at hundreds of corporate events and business gatherings and been featured in numerous media including Times Radio, BBC Business Matters, BBC Radio 4, Megyn Kelly, LBC, GB News, FT, Daily Mail, Guardian and more…
What others say about us
• Futuremade are able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company specific considerations.
• Tracey is an exceptional futurist adept at enabling businesses to understand and act on the opportunities for growth presented by the changing world around us.
• A curious intellect to everything and real delight to work with.
• Futuremade are able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company specific considerations. • Tracey is an exceptional futurist adept at enabling businesses to understand and act on the opportunities for growth presented by the changing world around us. • A curious intellect to everything and real delight to work with.

