Black background with the text 'future's so bright' in large white letters, with a lightning bolt replacing the apostrophe.

Every future is written between the system and the self.

We give leaders a whole-future view, connecting the forces reshaping economies and societies with the shifts redefining identity and value.

Through systemic foresight we map geopolitical, technological, economic, and cultural change through to 2040 and beyond, helping organisations see what’s emerging before it arrives.

Through identity foresight we explore how evolving ideas of self, trust, and purpose drive behaviour in the new identity economy.

Together, these lenses reveal the deeper patterns of change helping boards, investors, and executives see the whole world ahead, and act accordingly.

AB InBev

Amazon

Abri

BT

Diageo

EY

DLA Piper

IP Group

Financial Times

Farfetch

Google

Cossette

LBS

DIN

Mars

KPMG

Reckitt-Benckiser

Harper Collins

Zappi

F.A.B

WSJ

L’Oreal

PZ Cussons

Frank PR

Virgin Unite

WPP

Samsung

Rentokil

Snapchat

Shiseido

Telefonica

Sky

CogX

IAB

Tesco

Baillie Gifford

YMCA

Atrium

Coca-Cola

Conde Nast

Advance HE

JLR

Fortune

Go Student

W B C

Maple Health

Carlisle Services

BAE Systems

Weber Shandwick

NBC Universal

Sage

Virgin

Topics

21st Century Identity - Privacy - AI Assistance - Avatars - Autonomy - Blockchain - Housing - AI EdTech Digital Identity - Global Security - Great Bifurcation - New Scarcity - Genetic Engineering - Human Identity - Ethics - Digital Phenotyping - Digital Transformation - Societal Impact - Governance - Water & AI - Corporate Identity - Profilicity - Digital Public Infrastructure - Future of Work - Adaptability Quotient - Digital Innovation - Human Rights - Biometrics - Autonomous Factories - Cognitive Cities - Surveillance Capitalism - Ethical Implications - Integenerational Tensions - Parasocial Living - Sense-Making - Data Solidarity - Polymorhic Identities - Next Gen Leadership - Emotional Intelligence - Human Interaction - Neurotechnology - Identity - Social Cooling - Cybersecurity - Fintech - DAOs - Data Ownership - Future of Work - Quantum - Work As Network - Death of Authenticity - Genetic Data - Spatial Computing - Regulatory Challenges - Digital Identity - Social Capital - Cloud Governance - Virtual Value - Global Regulation - AI - Identity Politics - Social Impacts - Autonomous Systems - Verification - Trust - Transhumanism - Cryogenics - Digital Innovation - Cultural Identity - Globalization - Cognitive Liberty - Identity Manipulation - Synthetic Data - Synthetic Identities - Human Enhancement - Identity Evolution - Digital Twins - Future Societies - Social Agents - Agentic AI - The Complex Self - Liminal Living

  • The Sage Masterclass: Innovation

    Consulting

    Whether is is a long term futures project, workshop and research, an expert interview filled with insight, or a PR project that requires a vision of the future, Tracey and her team at Futuremade are keen to hear from you.

  • IAB's Event: Engage

    Speaking/Media

    We have spoken at hundreds of corporate events and business gatherings and been featured in numerous media including Times Radio, BBC Business Matters, BBC Radio 4, Megyn Kelly, LBC, GB News, FT, Daily Mail, Guardian and more…

What others say about us

• Futuremade are able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company specific considerations.

• Tracey is an exceptional futurist adept at enabling businesses to understand and act on the opportunities for growth presented by the changing world around us.

• A curious intellect to everything and real delight to work with.

• Futuremade are able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company specific considerations. • Tracey is an exceptional futurist adept at enabling businesses to understand and act on the opportunities for growth presented by the changing world around us. • A curious intellect to everything and real delight to work with.