Futuremade

Strategic Foresight for a World in Transformation

Futuremade is a strategic foresight and futures consultancy founded by futurist Tracey Follows. We help organisations navigate the future, understand and prepare for long-term social, technological and cultural change - particularly with regard to AI and systemic change - through keynotes, executive briefings, advisory and anticipatory research.

We work at the intersection of systems and selves:

where technology, power and human agency meet.

“Every future is written between the system and the self”

Amazon logo with black text and orange arrow
Google logo with four colored sections: red, yellow, green, and blue.
Coca-Cola logo in red cursive font.
AB InBev logo in red and black text
Black and white abstract logo with stylized letters 'F' and 'F' intertwined
Blue logo with a stylized 'T' made of five blue circles and the word 'Telefónica' in blue text below.
Diageo logo in black text
Stylized letter 'M' in blue and teal colors.
Reckitt logo in pink with a stylized 'R' and the company name below
Cussons PZ logo with red and gray design
The Virgin logo in red text.
Samsung logo with white text on a blue background.
Shiseido logo on a red background
BT logo in purple circle
The word 'Sage' written in bright green lowercase letters on a black background.
Mercedes AMG Petronas Formula 1 Team logo on a black background
Virginiamedio and O2 logos side by side.
T-shaped logo with blue circles and the word 'Telefónica' beneath
L'Oréal logo in white on a black background.
Logo with the letters 'JLR' in black, stylized font.

Global Brands & Corporates  

Trusted by global brands and multinational enterprises for corporate foresight, AI impact analysis, identity strategy and long-range industry transformation.  

Baillie Gifford logo in black text on a white background
Legal & General logo with a multi-colored umbrella
Tesco logo with red text and blue stripes.
Red background with white text that says 'BAE SYSTEMS'
Aviva logo on a yellow background.
PMI logo with an orange and yellow arrow symbol on a teal background

Finance, Investment & Pensions  

Advising pension funds, asset managers and financial institutions on long-term trends, systemic change, technology disruption and future operating environments.  

Logo of INVNT with a purple and black diamond-shaped design
Simple purple feather icon on a light gray background
Merkle logo on a dark blue background with a small red triangle
IP Group logo with black text and a small red dot, on a white background
Red background with white lowercase text reading 'maple'.
Logo with the letters WPP in a dotted pattern
Virgin Start Up logo with red Virgin emblem and black text
Snapchat logo with a yellow background and white ghost icon
Logo of GoStudent featuring a stylized mouse icon and the company name
Google Play logo with colorful triangle and text
Black, stylized letter M or W logo with symmetrical design
Zappi logo with pink text on yellow background

Finance, Technology, Innovation & Platforms  

Working with technology and innovation organisations on emerging systems, AI adoption, identity infrastructure, customer experience and next-generation business models.

The word 'FORTUNE' in black uppercase letters on a white background.
NBC logo with colorful peacock and 'NBC' text underneath
White letter E on a red background.
Condé Nast logo on a black background
The letters 'FT' in black on a peach-colored background.
Cover of a book titled "Freuds" with a black background and white text.
BBC News logo with red background and white text.
The word 'WIRED' spelled out with black and white letter blocks
Dentsu logo with white lowercase letters on a black background
Stylized flames above blue water waves, symbolizing fire and water.
Pink background with the word 'SHOK' in white, stylized letters.
The word 'cossette' written in white lowercase letters on a black background.

Media, Publishing & Broadcasters  

Supporting global media organisations with foresight insight on AI, societal, cultural and industry transformation.

Black square with the GHD logo in white, featuring bold GHD letters inside an oval.
EY logo with a yellow emphasis shape above the white 'EY' initials on a black background
KPMG logo with blue square grid and white KPMG text
DLA Piper logo with a stylized 'D' and the company's name
Carlisle Support Services logo with blue and black text and design elements
Purple background with a white lowercase 'p' and a yellow dot.

Professional Services & Advisory Firms  

Delivering strategic foresight and executive insight to professional and advisory firms serving complex corporate clients.

Blue background with white text reading 'CIM' in a stylized font.
London Business School logo with white text on a dark blue background
AdvanceHE logo with black text and small colored dots
EFMD Global logo on a blue background
A stylized logo featuring a checkmark inside a circle, with a human figure above the checkmark. The circle transitions from orange to purple.
An abstract geometric design featuring concentric pentagons with white lines on a black background.

Academic, Institutes & Business Schools  

Contributing strategic foresight frameworks, lecture programming, foresight models and future-of-industry research and perspectives for leading institutes and executive education programmes.

UK flag with the text 'Ceramics UK' underneath
Gray background with white text that reads 'Women's Business Council' in large font.
Logo of Data & Marketing Association with the initials DMA in large font and the full name below.
Blue square with white text that reads 'Disruptive Innovators Network' and a small purple triangle in the bottom right corner.
Virgin Unite logo with the word 'unite' in bold red lowercase letters and Virgin's red heart-shaped logo above the letter 'i'.
YMCA logo with the words 'the' and 'YMCA'

Events, Networks & Leadership Communities  

Invited by UK and global leadership networks and industry communities to deliver applied foresight on HR, AI, workforce change and the future of organisations and industry sectors.

Futuremade Group

brings together three interconnected bodies of work under a single philosophy: System and Self.

Futuremade®

we explore the geopolitical, economic, technological, and societal forces shaping long-term value, power and risk for leaders and institutions.

Future Self®

we work at the level of the individual - exploring how people orientate, adapt, and lead with clarity and intent inside increasingly complex and uncertain conditions.

Me:chine® / Me

we investigate the future of identity in the age of AI: what becomes machinable, what remains unmachinable, and what this means for decision-making, agency, and mastery. This work is expressed through The Me:chine Codex, the Me:chine Instituite and our Me:chine Dialogues.

Our operating model  

How clients work with Futuremade

Futuremade works with boards, leadership teams and institutions through keynotes, foresight advisory, and decision-labs focused on AI, identity and long-range systems change.

Keynote Briefings

Board-level keynote presentations on AI, identity, society, industry and long-range systems change.

System & Self Strategy Session

Executive workshops aligning technology, governance and human agency under uncertainty.

Identity as Infrastructure Audit

Participatory scenario and decision-lab across System, Self, and AI conditions.

Me:chine Leadership Lab

Advanced sessions on agency, cognition and identity in AI-saturated contexts.

Unmachinability Audit

Assessment of human judgment, perception and decision-making capacity in automated environments.

Executive Foresight Advisory

Ongoing strategic foresight support for leadership teams and boards.

The Futuremade Three Workshop

Participatory scenario and decision-lab across cognitive, biological and artificial dimensions of intelligence at work.

Research & Signal Briefings

Custom foresight reports and signal scans translated into leadership insight.

Discuss Your Application: Every engagement is tailored to context, leadership level, audience and decision horizon. Enquire to discuss keynote, workshop, advisory format or foresight research.

Project Enquiry
Book A Keynote

Selected Trend & Futures Projects

Selected futures and trends projects across technology, identity, artificial intelligence, future of work, engineering, healthcare, education, media, and Gen Z. These studies convert emerging signals and system shifts into strategic foresight for organisations and leadership teams. Most client engagements are confidential; the examples shown here are public projects.

Students using virtual reality headsets and interacting with digital fish during an immersive learning experience, representing the future of education.
Close-up of a human eye with the overlay text 'maple Vital Signs Data. AI. Humanity.' and a small heartbeat line graphic.
Logo of the Royal Academy of Engineering featuring a stylized geometric emblem and text
A black background with white text reading "The Future of Engineering" and a paragraph about National Engineering Day 2025, futurist Tracey Follows, and societal and technological trends.
A futuristic infographic titled 'FutureSnacks from Futuremade' displays trends for 2025, with footer crediting futuremade.group. The infographic includes five rows of purple and blue cards, each depicting a predicted future trend such as 'Shamocracy,
Event poster featuring a photo of Tracey Follows and details for a keynote titled "The Age of AI: Artificial Identity," scheduled for Thursday, June 27th, from 12:30 to 2:00 pm at FootAnstey.
A digital blue illustration of stairs leading up to an open door, symbolizing a gateway to the metaverse, with the text "Gen Z & The Future of Learning in The Metaverse" beside it.
Illustration of diverse people discussing AI careers against a purple background with icons representing various industries.
Amazon logo with the company name and a curved arrow underneath
List of future top 10 AI-enabled careers, including Digital Identity Rehabilitation Specialist, AI-Integrated Pedagogy Instructor, Property Tech Program Planner, Conservation Eco-Cartographer, and AI Safety Supervisor, with descriptions of each role.
A woman with short gray hair, large black glasses, and a black blazer givin a masterclass on futures and innovation. she is tracey follows and teh masterclass is a Sage programme for SME
Image promoting Futuremade, highlighting five trends for the future of media, with the Sky logo and digital light streaks.
  • A woman with short blonde hair and large glasses, smiling, sitting indoors with her hands clasped. She is wearing a dark blazer over a white top, in a room with a window and furniture in the background.

    Tracey Follows

    FUTURIST

  • Black and white photo of a middle-aged man with a bald head and serious expression, wearing a dark shirt, indoors.

    Greg Rowland

    SEMIOTICIAN

  • Black and white portrait of a middle-aged man with short hair and a goatee, wearing a collared shirt

    Paul Armstrong

    EMERGING TECH

  • Black-and-white photo of a woman with short hair, wearing a star-patterned sweater, sitting on a couch in a room with large windows revealing a brick wall and various awards or trophies on a shelf behind her.

    Cat Wiles

    CONSUMER FUTURES

  • Black and white photo of a smiling woman with short hair, wearing a necklace.

    Susan Cooper

    CONTENT FUTURES

  • A black and white portrait of a woman with long hair looking to the side.

    Rina Atienza

    GEN Z FUTURES