Tracey Follows is a globally recognised futurist, board-level strategist and philosopher of identity whose work focuses on how systems, technology and artificial intelligence reshape commercial industry, human agency, governance and decision-making. She is the founder and CEO of Futuremade and creator of the Me:chine doctrine - a framework describing the synthesis of the ‘machinable’ and ‘unmachinable’ self in an AI-mediated world.

She brings more than 30 years of senior corporate strategy and communications leadership experience across major organisations including BT, T-Mobile and JWT London, where she served as Chief Strategy Officer. Across her career she has led and advised strategy for more than 500 brands and organisations including Virgin, John Lewis, O2, easyJet, J&J, Nestle and HSBC.

Her futures and foresight projects include the Future of Media for Sky, connected clothing and wearables on Project Jacquard with Google, Future of Health 2040 for Maple in Canada and she has worked with Virgin for over a decade as a futurist, including the FutureVisions project with Sir Richard Branson. And her multiple long-range foresight programmes stretch across pensions, asset management, infrastructure, manufacturing, defence, housing, food and drink, health, media, retail and technology sectors.

Tracey has held multiple governance and industry leadership roles. She served for four years as a Non-Executive Director and Council Member of the UK Advertising Standards Authority, was Chair of the Account Planning Group (APG), and was Jury President for the inaugural Creative Strategy category at the Cannes Lions International Festival of Creativity.

Internationally, she serves as co-chair of the Cross-Technology Working Group in the UN/ITU project, helping to deliver the first Global Digital Citiverse Framework, on emerging global standards and policy thinking around virtual worlds, AI and digital innovation. She was also the futurologist for the Royal Academy of Engineering’s Future of Engineering 2050 programme in 2025.

Tracey is ranked in the top ten of the Global Gurus Top 30 Futurists and is a Visiting Professor of Digital Futures and Identity. She is the author of The Future of You and host of the award-winning podcast of the same name, which won Best Tech Show at the Independent Podcast Awards. She is also one of two resident futurists on BBC Radio 4’s Dough, the programme exploring the future of everyday products and popular innovations.

A sought-after keynote speaker and executive educator, she has spoken at the United Nations Headquarters in New York, the FT Global Boardroom, Fortune Brainstorm AI, Nobel Visions, FT Tech Live and Finovate Europe (opening keynote), and delivers strategic foresight within executive and leadership programmes including London Business School and major corporate academies.

Through her keynote programmes, executive briefings and advisory work, she helps boards and leadership teams understand system forces, identity shifts and workplace agency constraints - translating long-range foresight into decision-grade strategic insight. Her current research and writing extend beyond trend analysis toward a deeper philosophical and practical framework for foresight - positioning identity as infrastructure and agency as a strategic capability in the synthetic century.

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