Frequently Asked Questions


What is Futuremade?

Futuremade is a futures consultancy founded in 2015.


It advises some of the world’s biggest brands, businesses, and organisations on how to anticipate change and act with foresight.


Futuremade works across business, technology, identity, society, media and culture, helping leaders re-imagine and prepare for emerging worlds before they arrive.

More at Futuremade

The company has worked with global organisations such as Google, Amazon, Diageo, Virgin, Tesco and many more, providing futures, foresight and strategic insight on the future of industry, identity, work, society and human technology - from 5 to 50 years ahead.

What Are Futuremade’s Services ?

Futures & Strategic Foresight for Boards, Teams & Innovation for Business and Brands

Personal Futures for Leadership, Life and Career

Keynote Speaking: Mega Trends, The World in 2040, Identity In The Age of AI, Me:chine World

Media Commentary & Presentations

contact agent for speaking

Workshops, Board Facilitation, Horizon Scanning, Scenario Plannning, Roadmapping

What is Me:chine?

Me:chine is the next chapter in Follows’ exploration of human identity.


It represents the synthesis of the machinable and unmachinable selves — a new philosophical foundation for understanding identity in an age of artificial intelligence.


The core text, The Me:chine Codex, is the touchstone document of this philosophy, describing the convergence of the automated, the intuitive, and the soulful in modern selfhood.

The Me:chine Codex will be followed by a series of related projects that continue to explore what it means to remain human, sovereign, and creative in an increasingly synthetic world.

Read the Codex → here

What is The Future of You?

The Future of You is both a book and an award-winning podcast by Tracey Follows, exploring how technology is transforming personal identity.

  • 🎙️ Podcast: The Future of You won the Independent Podcast Award 2023 for Best Tech Show and was an Apple Recommended Podcast, featured as one of Apple’s Best New Shows in Tech.
    Guests have included Lord Chris Holmes, Holly Herndon, Andrew McLuhan, Erik Prince, Parmy Olson, Chase Hughes, and Pattie Maes and more.
    Listen wherever you get your podcasts or Here

  • 📘 Book: The Future of You: Can Your Identity Survive 21st-Century Technology?
    Available on Amazon: Read or buy here →

    The book has been praised for its clarity, foresight, and relevance in an era of digital transformation and AI.

    'This fascinating book explores the way that emerging technologies such as AI might affect the nature of personal identity and personhood. It paints an intriguing, thought-provoking, and occasionally disturbing picture.' - Michael Wooldridge, author of The Road to Conscious

Who owns these works?

All works on this site — including The Me:chine Codex, and all written and audio materials — are authored by Tracey Follows. Unless otherwise stated, materials are released under a Creative Commons Attribution–NonCommercial–NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence.

This means they may be shared and cited for non-commercial purposes, provided that:

  • Tracey Follows is credited as the author

  • The work remains complete and unaltered

  • Links point to the official Futuremade domain
    For media permissions or collaborations, please contact https://www.futuremade.group/contactus